farmhomesrealty

On Monday at the RE/MAX Broker Owner Conference in Los Angeles,it was  announced that RE/MAX will be aggressive in leveraging its position as the No. 1 brand in real estate.

We’re not doing this to brag, but to cement in the minds of consumers that RE/MAX has the best, most productive, most educated agents in real estate. We’re already the brand people choose most often, recommend most often and expect to do business with, and we want to reinforce that strong foundation as much as possible.

Most experts would advise that the best way to increase your

odds of a successful sale is to price your home at fair market

value. But, as logical as this advice sounds, for many sellers it is

still tempting to tack a few percentage points onto the price to

“leave room to negotiate”. To avoid this temptation, let’s take a

look at the seven deadly sins of overpricing:

1. Appraisal Problems

Even if you do find a buyer willing to pay an inflated price, the fact

is over 90% of buyers use some kind of financing to pay for their

home purchase. If your home won’t appraise for the purchase

price the sale will likely fail.

7 Deadly Sins of Overpricing

2. No Showings

Today’s sophisticated home buyers are well educated about the real estate market. If your home is overpriced they

won’t bother looking at it, let alone make you an offer.

3. Branding Problems

When a new listing hits the market, every agent quickly checks the property out to see if it’s a good fit for their

clients. If your home is branded as “overpriced”, reigniting interest may take drastic measures.

4. Selling the Competition

Overpricing helps your competition. How? You make their lower prices seem like bargains. Nothing is worse than

watching your neighbors put up a sold sign.

5. Stagnation

The longer your home sits on the market, the more likely it is to become stigmatized or stale. Have you ever seen a

property that seems to be perpetually for sale? Do you ever wonder – What’s wrong with that house?

6. Tougher Negotiations

Buyers who do view your home may negotiate harder because the home has been on the market for a longer

period of time and because it is overpriced compared to the competition.

7. Lost Opportunities

You will lose a percentage of buyers who are outside of your price point. These are buyers who are looking in the

price range that the home will eventually sell for but don’t see the home because the price is above their pre-set

budget.

Most buyers look at 10-15 homes before making a buying decision. Because of this, setting a competitive price

relative to the competition is an essential component to a successful marketing strategy.